Know What A Bullseye Is.
A target market is a group of customers that you are aiming your products at. They are the people (and companies) that are most likely to buy your stuff. It makes good sense to know as much about …
READ MOREA target market is a group of customers that you are aiming your products at. They are the people (and companies) that are most likely to buy your stuff. It makes good sense to know as much about …
READ MOREThe market growth rate is a measure of change, from period X to Y. It helps you to determine your possibilities by assessing your environment: Is your market getting bigger or smaller? It’s pretty tough to build sales …
READ MOREA market is a zone of commerce, wherein parties exchange goods and services for consideration. The consideration is something of equivalent value, like cash. Basically a market is where you buy or sell stuff. It gets interesting when …
READ MOREGrowth means expansion, increasing in size, gaining scale, maturing and getting better. Growth is good. Growth is actually great! But are your growth plans realistic and are they realistic in the timetable you’ve laid out? It’s both important …
READ MOREIntroducing LaunchPad ToolKit: Your guide to writing a Lean Business Plan. We know the feeling. You have a great idea for a new business, you want to get started, but you aren’t quite sure how to put it …
READ MORERisk is a possibility of the loss of something valuable. It can be many things like a threat you don’t understand, uncertainty about your market or a disruption to your core business. Risk can be qualitative: your plans …
READ MOREThat’s the sound that precedes the sound of your dream project exploding. Let’s not let that happen. No plans are perfect; all come with risks. But knowing your risks certainly improves your chances of managing them. LaunchPad ToolKit …
READ MORENow comes the really fun part: you’ve developed your plan and are ready to get started. There are a million things running around in your head about customers, operations, staffing and numbers. You are busy laying out the …
READ MOREFar better alternatives would be to use your GPS, or a map, or ask someone to give you directions. With clear directions, you will substantially increase your chances of getting where you want to go. In launching a …
READ MOREBuilding your organization can be the most fun and also the most risky part of your company’s development. You are not just hiring your team; you are building your company’s capabilities. If you put as much thought into …
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