Category: Growth

Why Are We Doing This Again?

The objective of the mission statement is to provide your company with a sense of purpose. If vision articulates what you want to be, a mission statement answers the question why. It is the foundation for the values …

READ MORE

I Can See For Miles.

Vision is your aspiration for your company. It communicates to all of your constituents (employees, customers, investors) where you are headed. It helps everyone to better understand what you believe success should look like. It isn’t a strategy …

READ MORE

Why Don’t I Fit In?

A differentiator is unlike any other comparable product. Differentiators are distinctive; they set you apart from your competition and determine why your customers choose you. They make your products recognizable, influential and special. All admirable traits, yet difficult …

READ MORE

You Can’t Always Get What You Want – But Y...

Benefits are the useful results delivered by your products and services. They aren’t features. Features are what your products and services do. Benefits are the value the customer receives as a result. It’s important to know the difference …

READ MORE

What You See Is What You Get.

A value proposition is a clear explanation of the benefits your customers receive from using your goods and services. A value prop is important because it separates you from your competition and is the reason why you will …

READ MORE

Bigger, Faster, Smarter, Cheaper…

A competitive advantage is a set of attributes that enable your company or products to outperform your peers. It’s what gives you superiority in your market. It is the thing that you have that others don’t or the …

READ MORE

Money For Something.

Sales are money for something. Sales are an exchange of goods or services for units of value. They are a referendum from your customers on the usefulness of your company. Every transaction affirms or denies their views or …

READ MORE

Built For Comfort And Speed.

A product is something that is made to be sold. It can be tangible or intangible. It is the consequence of a process with the purpose of creating a good or service that satisfies a customer’s needs. It’s …

READ MORE

The Folks That Pay The Bills.

A customer is a purchaser of your goods or services. They buy what you are selling. They can have distinctive traits that allow you to organize them into groups. They can be loyal or short term, every nationality, …

READ MORE
©2016 LaunchPadToolKit.com All Rights Reserved