Millennial Upstart Group, LLC
Business Plan
April 8, 2016
Company
Millennial Upstart Group, LLC
Vision
We will create the fastest growing company in the U.S. for the purpose of disrupting the status quo of the industry
Mission
Our mission is to enable easy access via smartphones to a patient's medical history.
Contact Information
Address
1234
Main Street
Anywhere, Florida 32801
Phone
(407) 555-1212
sample@lptkllc.com
Legal
Millennial Upstart Group, LLC is a Limited Liability Company, registered in Florida. It will launch within 3 months.
Owners
Ann Apple
Ownership: 50%
David Goliath
Ownership: 50%
Growth
Market
Our market is software, with annual sales of >$10bn and growing at >20%.
Competition
Our competition are Small Businesses, Large Businesses, National Companies and Multi-National Companies, such as Our competitors include JTCR, Digital Bandaid and Uplink Medical Records..
Customer
Our customers are Individuals, Small Businesses and National, and tend to be Male, Female, Middle Class, Married, College Educated, Unemployed, Employed, Millenial, Boomer and Retired.
Product
Our product is saas, and can be described as a downloadable app for smartphones that provides easy access to online medical records and insurance company information..
Value proposition
Our value proposition is based on Accesibility. The key benefit is make things simpler.. Our competitive advantage is Our patented retrieval process is one of a kind in the industry, in terms of accessibility and ease-of use. and our differentiators are Innovation and Technology.
Sales
We get customers from Databases, Industry Organizations and Social Media and sell through On-line.
Talent
J. David Goliath
Founder and CEO, Executive
Industry experience
6-10 years
Prior experience
Software analyst for InsurMed.com for 3 years.Customer Care Manager at RightServeSolutions.com for 4 years.BS Psychology at Shelton University in MA.
Ann Apple
Founder and EVP, Sales & Marketing
Industry experience
1-5 years
Prior experience
Graphic Designer at UXUISolution.com for 4 years. Sales Rep for Artway Styles LLC for 1 year. BA Communications from Ikerus College.
Seth Brisbain
Manager, Executive
Industry experience
1-5 years
Prior experience
Floor Manager for Teleconnect Uploads for 5 years. Associates degree from Magenta Community College in Las Vegas, NV.
Operations
| Task | Timing | Priority | Assigned to |
|---|---|---|---|
| Hire a development team | Now | High | David Goliath |
| Build a prototype | Now | High | David Goliath |
| Make a commissions plan | Week 3 | Medium | Ann Apple |
| Launch website | Week 4 | Medium | Seth Brisbain |
| Find databases | Week 7 | High | Seth Brisbain |
| Get a call center | Week 10 | Medium | Seth Brisbain |
| Build Sales | Week 12 | High | Ann Apple |
| Advertise | Week 12 | High | Ann Apple |
| Raise money | Within 6 months | High | David Goliath |
| Set up the back office | Within 12 months | Low | Seth Brisbain |
| Income Statement | 1st Quarter | 2nd Quarter | 3rd Quarter | 4th Quarter | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|---|---|
| Gross sales | $0 | $25k | $50k | $75k | $150k | $360k | $432k |
| Cost of sales | $0 | $13k | $27k | $41k | $82k | $198k | $237k |
| Gross profit | $0 | $11k | $22k | $33k | $67k | $162k | $194k |
| Administrative expenses | $33k | $35k | $35k | $35k | $138k | $147k | $154k |
| Operating profit | $-33k | $-23k | $-12k | $-1k | $-70k | $14k | $39k |
| Interest and finance charges | $0 | $1k | $1k | $1k | $3k | $4k | $4k |
| Profit before taxes | $-33k | $-25k | $-13k | $-2k | $-74k | $9k | $34k |
| Balance Sheet | 1st Quarter | 2nd Quarter | 3rd Quarter | 4th Quarter | Year 1 | Year 2 | Year 3 |
| Cash | $26k | $41k | $28k | $25k | $25k | $35k | $70k |
| Inventory | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Subtotal current assets | $26k | $41k | $28k | $25k | $25k | $35k | $70k |
| Fixed assets | $40k | $60k | $60k | $60k | $60k | $60k | $60k |
| Total assets | $125k | $101k | $88k | $85k | $85k | $95k | $130k |
| Debt financing | $0 | $60k | $60k | $60k | $60k | $60k | $60k |
| Total liabilities | $0 | $60k | $60k | $60k | $60k | $60k | $60k |
| Paid-in capital | $100k | $100k | $100k | $100k | $100k | $100k | $100k |
| Retained earnings | $-33k | $-58k | $-71k | $-74k | $-74k | $-64k | $-29k |
| Total equity | $66k | $41k | $28k | $25k | $25k | $35k | $70k |